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Who Really Likes Clients?
I once had a lawyer friend who used to say that he loved practising law…it was clients that he didn’t like. Certainly as a practising lawyer, I had my share of clients I didn’t like. After a...
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Best Marketing Practices For Service Professionals, or A Tale of 2 Start-ups
A forum to discuss and share the best practices for marketing professional services. Not only is that the description for my new LinkedIn group, it’s my vision for what I want it to be. This group is...
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Will You Help With My New Book, Please?
I am well into the development of my latest book, which is about marketing professional services. I’ve have lost track of how many book-like projects I’ve been involved in. However, there have been...
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Social Media Marketing Really Is User-Friendly
Even though there are some generally accepted principles for starting and maintaining offline conversations with others, there are no standard requirements that everyone must follow. In practice, this...
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How To Add Value To Your Online Conversations
Like the services themselves, professional service marketing includes conversations. In the marketing stage, these conversations are between the service professional and potential clients. The...
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The Lifetime Value Of Clients
Every marketing initiative from networking to social media marketing has its own cost, if only the time and effort involved. These costs must be considered in determining the true lifetime value of a...
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What Additional Services Can You Provide To Clients?
What do your clients need and buy before, during and after you are working with them? For example, if you provide online marketing coaching or consulting services, your clients need some form of...
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The Proverbial “Shiny New Thing” Syndrome
On Monday, I wrote about clearing the decks as a great start to 2013. In response, Todd Bonner of MEP Engineering commented: “Believe it or not, Larry, I have been thinking a great deal about this...
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What To Do When You Love Serving Clients But Hate Marketing
We’ve all of us have been caught in the familiar conflict between what we enjoy doing and what we think we should be doing. In most cases, we resolve the conflict with a grudging response to ‘duty...
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Farewell Social Media Marketing–Hello Digital Marketing
Having been focused on content marketing for the past year or so, I am about to undertake a long over-due upgrade of my website. As exciting as this plan appears, it’s also kind of scary. If like me,...
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What Is The Best Way to Market to Your Ideal Clients?
Even the most innovative among us tend to be creatures of habit. Sure, we ramp up the creative juices when we need a solution to a new problem. But more often than not, our default position is usually...
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Pinterest: A Great Social Media Marketing Tool
Intrigued by the buzz that it’s generating, I took my first serious look at Pinterest. In case you have filtered the topic from your radar screen, Wikepedia explains: Pinterest is a pinboard-style...
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A Free Offer With Exceptional Value
Over the past week or so, I have been wondering about the value of the freebies promoted through social media such as LinkedIn and Facebook. Actually that very question was posed in a LinkedIn group of...
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Who Really Likes Clients?
I once had a lawyer friend who used to say that he loved practising law…it was clients that he didn’t like. Certainly as a practising lawyer, I had my share of clients I didn’t like. After a...
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